Will it affect the construction industry?

With the GDPR just around the corner – May 25th 2018 to be exact – our E-Marketing Manager John-Paul Healey outlines what will happen when the legislation comes into effect, how Hilti already manages customer data and how businesses can prepare for the upcoming changes; all in relation to the construction industry.

What is gdpr?

The General Data Protection Regulation (GDPR) is the biggest change to the UK data privacy law in 20 years and it means that companies must review how they manage all personal data. The reason for the legislation is to give you greater visibility and control over the personal data organisations hold about you, for example, safeguarding that the information about you is accurate, up-to-date and properly managed.

Also, to comply with GDPR, you get to choose who contacts you and how. Organisations can ask for consent to contact you, but these requests need to be clear and straightforward and if you change your mind, it should be easier to update your preferences. Therefore, GDPR aims to make sure that all organisations holding personal data have the correct processes in place to protect it, and if not, they can face penalties.

what does it mean for your business?

This new data protection regulation puts the consumer in the driver's seat and as previously discussed, the task of complying falls upon the businesses. So as a business, it would be beneficial to appoint a data protection officer or data controller who is in charge of GDPR compliance and start implementing the data protection by creating awareness, lawful processing and updating policies. Obviously, some of this depends on business size and sector, so for more information on the changes and how you can prepare, visit the Information Commissioner’s Office here. 

In regards to the construction industry, recent research suggests that several construction businesses believe that the GDPR will not affect them. However, the exchange of data between the various parties involved in a construction project is widespread and businesses will hold personal data about customers and suppliers.

In addition, buildings are becoming smarter. The implementation of digital processes in the design, construction and operation of built assets will facilitate and involve more data collection. Consequently, as this becomes more commonplace, the GDPR will have even greater impact meaningprivacy  compliance should be factored in at all stages of a project if personal data is processed.

Securing your data

Take a look below at what Hilti have been doing to ensure that our approach to customer data is GDPR compliant. 

GDPR Compliance

how we use your data

Don’t forget, when you interact with us, you provide a lot of data, so we utilise it when sending you information about our latest technology and services, special offers or upcoming webinars and events.

We wouldn’t send you information on our financial services if you’re not the correct person in the organisation who deals with it. Or if you’re working in London, we wouldn’t tell you about an event in Aberdeen. Our ultimate aim is to provide the most useful updates possible, so you can be more productive and well informed. We’ll provide you with information that will be useful to you in the job you do and in the trade that you work – essentially the products and services that we believe are correct for you.